1. What were your first impressions when you clicked on the blog? Were you drawn in? Were you pushed away? Explain your answers.
2. What is the ratio of text to images and multimedia content on the blog’s front page? Do you think the blog has too much of one or the other? Why or why not?
3. What kind of audience is this blog for? Give me a quick character sketch of the blog’s prototypical reader… what are his or her other interests? What kind of background, etc.? Would you be friends with this person? How do you know this blog is for that person?
4. What do you think of the blog’s layout? Does it look up-to-date or does it look old? What do you think the web designer’s goals were? Do you think the site achieves these goals?
5. How would you characterize the tone of the writing on the site? Is it easy or difficult to understand? What age group or education level does the author seem to be writing for?
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